Top Belgian football team Club Brugge found itself playing in an outdated stadium that could not house all its fans, was not up to international standards and did not meet sponsor requirements. Club Brugge approached Uplace and together we came up with a solution: a top notch football stadium hosting up to 40.000 fans with a neighboring shopping center. The shopping center finances the stadium, eliminating the need for public financing, and creating up to 1.200 jobs. The stadium, shopping center and parking lot will be jointly owned by Club Brugge and Uplace.

Why?

Helping Club Brugge build a new stadium is not a commercial venture for Uplace. Uplace has invested its know-how in researching and developing the new stadium as part of its Corporate Social Responsibility. The goal of this project is to safeguard Club Brugge's future and to support the position of Belgian football on the international level. Find out more about Uplace's CSR program and the organizations and individuals it supports on the CSR page.

Project basics

• Location: Loppem, Belgium
• Football stadium:
• 40.000 seats
• UEFA 5-star comfort level
• All commercial facilities on site
• Shopping destination: 41.000 m² net trading area 
• Parking: 9.000 cars and 160 buses 

Links

Club Brugge web site
Online petition supporting the new stadium
Blue Army Club Brugge fan club
Club Brugge Stadium site