Discover. Dream. Experience

A world of experiences at one place.

Facts & Figures

Situated on remediated land next to the Vilvoorde viaduct, Uplace will breathe new life into the Noordrand
A quarter of Uplace is dedicated to squares, gardens and terraces, a quarter to shops, a quarter to offices and a quarter to places to relax such as restaurants, cafes, playgrounds, a wellness and fitness center, hotel, etc.
3.249 permanent jobs
5.627 jobs during the construction phase
Uplace is investing EUR 600 million
270 brand new experience stores

Sustainability

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m2 of green roofs, i.e. the size of a soccer field
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m of new cycle paths in the surrounding area
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Reservoirs used to collect 25 million liters of rainwater, equivalent to the annual consumption of 57.600 households
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2.4 million kwh/year saved due to non-heated shopping streets, equivalent to the annual consumption of 685 households
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% reduction in waste production at Uplace thanks to strict waste sorting and recycling
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% arrangements with retailers around sustainability.
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Investment of 5 millions euro in the remediation of contaminated former industrial site
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Zero-emission and BREEAM Excellent certificate
  • "For me, the most important aspect is not necessarily to stimulate innovation - it's rather to avoid that innovation is blocked."

    Dominique Michel
    Dominique Michel CEO Comeos
  • "Innovation is a passion. Today, we realise 85% of our revenue with business lines that didn't even exist 25 years ago."

    Jan Manssens
    Jan Manssens Director Strategy, Growth and innovation in the Enterprise Division of Proximus
  • "Innovation is not a product, but it is a customer's need which we try to answer. People are the key to everything."

    Luc Bertrand
    Luc Bertrand Chairman Ackermans & van Haarlen
  • "Innovation is about daring. Dare to change. Dare to question what seems to be obvious. Dare to undertake."

    Paul Kumpen
    Paul Kumpen Chairman VOKA
  • "The projected population growth in the region Brabant - Brussels adds, every three years,  an additional retail potential equal to the main shopping spent of a medium-sized city like Kortrijk or Mechelen."

    Pascal Steeland
    Pascal Steeland WES Research & Strategy
  • "Uplace, at its conception, was way ahead of its time. So - yes, it definitely gives an answer to today's demands and trends."

    Gino Van Ossel
    Gino Van Ossel Professor Retail Marketing
  • "New concepts are essential for retail"

    Luc Notredame
    Luc Notredame FORMEN
  • "1 out of 3 Belgians indictated in our study that they miss a project like Uplace in today's entertainment offer."

    Magali Geens
    Magali Geens Insites Consulting
  • "Once you get to know Uplace better, you can't object the project. Job creation, a clean site, shopping possibilities, relaxation and plenty of green."

    Jeanne Pionet
    Jeanne Pionet Buurtbewoonster
  • We'll already be delighted if a mere 1% of the many Uplace visitors find their way to the local retailers.” - Yves Verbesselt – manager, Bistro Kaffee FM Machelen

    Yves Verbesselt
    Yves Verbesselt Bistro Kaffee FM Machelen
  • Uplace is a dream location for young startups, however small.” PIETER-JAN MANGELSCHOTS – young entrepreneur, Spartan Careers

    Pieter-Jan Mangelschots
    Pieter-Jan Mangelschots Spartan Careers
  • “Everybody in the region, from young to old, will benefit.”

    Kelly Debeerst
    Kelly Debeerst Puéricultrice originaire de Machelen
  • “Going to the cinema, the theatre, or just going out for a drink… it's possible at Uplace.”

    Aglaia Lahor
    Aglaia Lahor Porte-parole de la jeunesse locale