At MAPIC too, just that tiny bit different
We didn’t just go all out in Belgium, but we also made the trek to the MAPIC fair in Cannes, the annual event par excellence for the retail real estate sector. In everything that Uplace undertakes, we want to exude experience. Our presence at MAPIC is no exception. The original airstream lounge gave our visitors the chance to acquaint themselves with Uplace while enjoying the year’s last rays of sunshine. As usual, our COO Bram Thomas’s agenda was jam-packed. He started the next phase of the commercialization. Beside the familiar brands on the Belgian market and the Belgian and local store concepts which are bringing their experience concept to Machelen, innovative brands not yet present on the Belgian market today were approached. See below for a short impression of the event.