Professor Bernd Schmitt

Professor Bernd Schmitt is a researcher, lecturer and corporate advisor in the area of creative strategy, branding and customer experiences. Schmitt’s publications include important book titles such as 'Happy customers everywhere: How your business can benefit from the insights from positive psychology' (2012), 'Big Think Strategy' (2007), 'Customer Experience Management' (2003) and 'Experiential Marketing' (1999). Take a look at the website of professor Bernd Schmitt.