Just because nobody knows everything, and because it’s such a lovely city, three Uplace employees spent two days in Sweden’s capital Stockholm. They looked around for inspirational ideas for our own project, Uplace Brussels.
On the program: old, new, refurbished and not-yet-completely-constructed shopping malls in and around Stockholm. All of them with either a movie theatre complex, or a hotel, office buildings or sports and/or leisure facilities. Just a reminder: Uplace will offer all of these. One one spot.
Here’s a short impression of what impressed us.
Mall of Scandinavia: the Design Gallery offers (next to bright coloured carpets) the ‘unusual’ experience stores. Just like this Aésop, where skin care products are offered in a not so ordinary set-up.
Mall of Scandinavia: more Design Gallery, with a pop-up store from the American Marshall brand. A wall filled with guitar amplifiers (that are not for sale). On the shelves: sunglasses, radio’s and headphones, all with the stylisch Marshall-brand. This is the first (and only) Marshall-shop, worldwide.
Mood Stockholm: a mall in the midst of Stockholms business quarter.Focus on fast: fast service, fast food, fast drinks. Or the opposite: use your lunch break to relax and enjoy a facial massage. With selected music in your ears.
Täby Centrum: a very original coffee bar. With bean bags and (more importantly) an indoor terrace built like rafters (left on the picture). Drink a coffee, talk, work – and everybody has a view on what or who is walking by.
NK: you find the ‘new working’ approach everywhere in Stockholm. In hotel lobbies or in shopping malls: you’ll find plenty of wifi-points, chargers, electrical outlets and usb ports. Which is why you’ll see (young) people having coffee and conducting business meetings at the large tables.